2nd Annual Desert Classic Concours d'Elegance

2nd Annual Desert Classic Concours d'Elegance, Palm Springs, Calif. Info: 760-766-2824
www.desertconcours.com

The inaugural Desert Classic Concours d'Elegance was well-received by media in the U.S. and abroad, as it made headlines in countless publications and online forums. News of attendance by the first Ferrari ever built, Chassis No. 01C was translated into multiple languages around the globe. The extensive coverage resulted in millions of impressions. Here are a few examples by recognized media.

Palm Springs Advance Local Media Exposure: 300 radio spots, 1,200 promotional spots on Time Warner cable with coverage on major channels like ESPN, MSNBC, CNN Fox News and more. Over 30 interviews and extensive coverage on television and radio stations.

Worldwide Media attention: International coverage at over 60 blogs, websites and major news sources online including Yahoo, AOL, Reuters, Forbes, PR Newswire, LA Times, San Diego Union Tribune and more.

By day's end it was clear that the Desert Classic Concours d'Elegance may well be destined to lie amongst the greats as a premier automotive event. In any case, car-centric Palm Springs is a near-perfect location for the Concours, offering wonderful lodging, restaurants, and leisure activities within walking distance of the show.
Desert Classic Concours d’Elegance
78-365 Highway 111, # 258
La Quinta, CA 92253