Share 'The new owner of Formula One wants to make it more like the Super Bowl'
The new owner of Formula One wants to make it more like the Super Bowl
Lars Barron/Getty Images
Liberty Media, the US media company controlled by John Malone that acquired Formula One for $8 billion this year, is planning a huge overhaul of the motoring competition that it hopes will boost sponsorship revenue and its fanbase in the US.
A Formula One senior executive…
You can share this blog post in two ways…
Share this link:
Send it with your computer's email program: Email this